Privacy Policy

Effective date: February 11, 2026

Company: Rurallink AI Innovations Limited ("we", "us", "our")

Product: ShopEazzy – AI-powered WhatsApp Commerce Platform

Contact: tech@rurallink.africa

1. Scope

This Privacy Policy explains how we collect, use, share, and protect your personal data when you use ShopEazzy and our WhatsApp automation services.

2. Information We Collect

We collect only what is necessary to provide our services:

  • Account & business details: name, business name, business email, business category
  • WhatsApp Business phone number(s)
  • Message content and conversation data processed through our system
  • Usage data, analytics, and support ticket information

Important: We do not sell or rent your personal data. We do not intentionally collect precise geolocation data.

3. How We Use Your Information

We use your data to:

  • Provide AI-powered WhatsApp messaging and automation
  • Process and manage orders and customer inquiries
  • Send notifications (email/SMS) and support
  • Improve our service and ensure security

4. Third-Party Services

ShopEazzy uses Whapi.cloud as our WhatsApp messaging provider to send and receive messages on your behalf.

When you use ShopEazzy, your WhatsApp messages and related data are processed through Whapi.cloud. We are bound by Whapi’s Terms of Service and Privacy Policy. If Whapi experiences downtime or limitations, our service may also be affected.

5. Data Sharing

We share data only with trusted service providers:

  • Whapi.cloud – for WhatsApp messaging infrastructure
  • Cloud hosting, storage, and monitoring providers
  • SMS/email notification services

6. Service Availability

Our service depends on third-party providers (including Whapi). While we strive to maintain high availability, we cannot guarantee uninterrupted service at all times due to factors outside our direct control.

7. Data Retention

  • Account and business data: while your account is active
  • Conversation logs: typically up to 90 days
  • Backups: retained for up to 90 days

8. Your Rights

You have the right to:

  • Access, correct, or delete your personal data
  • Request restriction of processing
  • Withdraw consent (where applicable)

To exercise your rights, contact us at tech@rurallink.africa.

9. Security

We use industry-standard security measures including encryption in transit, access controls, and regular security reviews. No system is 100% secure.

10. Changes to This Policy

We may update this Privacy Policy. Material changes will be posted here with a new effective date.

11. Contact Us

Rurallink AI Innovations Limited

📧 tech@rurallink.africa